Status without Apple Steve Jobs 2021, iPhone 13 series is still as popular as ever. On the day of its launch, the 1TB long-peak blue color matching iPhone 13 Pro Max scalpers increased price, but it is still difficult to find one.
“Apple Steve Jobs – Apple Innovation” To this day, various bugs or problems about the iPhone 13 series continue to break out, all wait Apple Innovation but what cannot be stopped is still the soaring number of iPhone sales and the arrival time of popular models for more than a month.
Ten years ago on October 5, a paranoid, a grumpy leader who likes to curse his men, and a crazy man who changed the gameplay of the whole mobile phone industry and even the technology industry stopped breathing forever.
When Jobs gave the apple to Cook, I didn’t believe it if there was nothing unwillingness, but I knew that Jobs completely believed in Cook.
Many people may have heard a question.
Is Apple Innovation after Jobs leaves?
Around this issue, we may discuss it for three days and nights, but I think there are some facts that cannot be ignored: the Apple Watch released in 2014 broke the door to the personal wearable market for the first time; the AirPods released in 2016 completely detonated the TWS headphone market.
Of course, there are also the all-screen era opened by iPhone X, the drastic changes brought by AirPods Pro to the TWS headphone market, Apple Watch opens the door to the wearable market, and the challenge launched by M1 series self-developed chips to Intel, which is applied to iPad and Mac power.
These products, which we have become accustomed to and have long been integrated into all aspects of our lives, these impressive technologies are actually new things that emerged after Jobs left.
In this case, why do people always miss Jobs’ Apple era? In the post-Jobs era, Apple or not that apple? On the 10th anniversary of Jobs’ death, it is not difficult to find that since Jobs built the first building block of the Apple Empire himself, the company has begun to have a far-reaching impact on the global technology industry.
01. Let me tell you a “secret”: Apple is actually a computer company “Apple Steve Jobs – Apple Innovation”
Time flies. Ten springs, summers, autumns and winters have passed since Jobs last breathed. In the past decade, the hammer phone that once made the next Apple has entered history. Meizu, which once followed Apple’s pace and led the Android smartphone era, has begun to turn its focus to smart homes.
Xiaomi, founded the year when Jobs left, had surpassed Apple in shipments and became the second largest mobile phone manufacturer in the world. At that time, Huawei was struggling to stuff its own chips into its mobile phone.
In fact, most young people know more about Steve Jobs in his autobiography, while many people only know that there is such a “god-like figure” in the history of science and technology, and what is his magic method? In fact, I can’t say much.
One day, a friend of 97 suddenly said excitedly to me, “You know, Apple actually started as a computer company!”
To be honest, she can’t be blamed. After all, when Jobs released the iPhone 4, she was just a 14-year-old girl, and the too shiny aura of the iPhone obviously suppressed the light of various Mac computers previously released by Apple.
On April 1, 1976, Jobs and his good friend Watts founded the name of the company Apple Computer Company, and making computers was Apple’s skills.
And the years of computer experience have changed Jobs from a hot-blooded young man to a slightly more mature CEO of a company. Jobs’ personality has actually changed subtly. Without an Apple computer, maybe there will be no later iPhone.
Of course, this is all behind the horse.
In 1977, Apple Computer Co., Ltd. was officially registered. In April of that year, Jobs released the Apple II computer, when the sales volume of the product once reached $1 billion,5000 million, which also transferred Jobs’ office location from the garage to the office.
In 1980, Apple went public at the highest IPO of $17.9 billion at that time. Jobs directly entered the Forbes rich list. At the age of 28, he became the youngest in the top 400 with $2.84 billion wealth.
However, the good times are not long, and the hardship of making computers is still ahead. At that time, Apple had the “characteristics” of a startup. It was small, had no voice in the supply chain, but it had a high vision and higher pricing.
At that time, the industry giants IBM and Microsoft all suffered Apple a lot. In 1980, Apple just launched an IPO and was about to roll up its sleeves and do a big job. The next year, IBM launched its first personal computer IBM PC.
Even the word PC can be said to be invented by IBM. IBM PC sales are booming, but Jobs obviously doesn’t like such products.
Jobs wants to be the perfect computer in his heart, which is extremely uncompromising. In Jobs’ opinion, to achieve the ultimate, it is necessary to integrate software and hardware. Compatibility means compromise and sacrifice, which he absolutely could not accept at that time.
The computer Jobs wants to make is obviously not a product that caters to the desires of consumers, but a perfect product in his heart, even a great product. He said something similar to himself, and users didn’t know what they wanted until you put it in front of them.
However, the sales of such an Apple computer Lisa made by Jobs in 1983 are far from meeting Jobs’ personal expectations, and Lisa does not have open software and hardware compatibility standards, and even the screws on the computer chassis are specially made.
In 1985, Jobs had to change the name of the inventory Lisa computer to Macintosh XL for “clearance”, and this year Jobs was 30 years old.
It was only this year that Apple expelled Jobs, who was grumpy, stubborn and tried to launch a “coup d’état” within the company. Jobs also set up a new company and released the first NeXT computer in PPT three years later.
In 1996, Apple’s stock price fell from $70 to $14, and in that year, Apple bought NeXT for $4.29 billion. The following year, Jobs returned to Apple and announced the resumption of cooperation with Microsoft.
At this time, Jobs was actually less sharp than before. Although he was still stubborn and bad-tempered, he began to compromise in order to keep the company survive.
02. With three products, Jobs laid the foundation of Apple’s mobile empire
Apple was not spared from the Internet bubble in 2000. The 71% drop in stock prices and the failure of the sales of a product that met Jobs’ pursuit of “artwork” by Power Mac G4 Cube did not usher in a big start in Apple’s development.
It is well known that Apple products will really become popular among young people in China, and it may not be until 2001, when Jobs officially released the iPod on October 23 of that year.
With the support of music software iTunes and leading storage and control experience, the iPod has directly changed users’ mobile listening habits. After several iterations, the iPod was compatible with Windows systems and added touch scroll wheels. By 2004, Apple iPod Apple Innovation was in similar markets. The share exceeds 50%
Many people don’t know that Apple iPad project started much earlier than the iPhone. This idea was even considered by Bill Gates as “plagiarizing” his idea, because they discussed the concept of “tablets” together at a friend’ party.
In 2002, Apple’s iPad project was officially launched. 19 years ago, there was basically no product to refer to when making a large-screen touch product. Apple itself solved the two biggest difficulties facing the iPad, multi-touch and screen glass.
At that time, the glass scheme in the industry had to sacrifice thickness to be strong, and it was not hard enough to be light and thin. Cook found Corning, who was best at making glass at that time, and customized a special tempered glass. With Apple’s product, Corning’s glass technology, which was originally going to hide, was “resurrected”.
This kind of glass was later named “Gorilla” by Corning Apple Innovation.
Eight years later, Apple finally brought the iPad to the public eye. Although everyone was thinking about “what can a tablet larger than a mobile phone and smaller than a computer do?”, the iPad still “sold well” on the day of its debut.
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To this day, when it comes to tablets, many people still have only “iPad” and “other”.
The original iPhone was released in 2007, and four years before the release of the original iPhone, Jobs was diagnosed with pancreatic cancer.
The original iPhone does not support detachable batteries, system closures, and the price is also very high, but the total sales volume exceeds 3000 million.
Three years later, on June 8, 2010, Jobs officially released the iPhone 4 that changed the entire smartphone industry. Some people say that if the iPhone redefines the phone, the iPhone 4 redefines the iPhone.
The smooth operation experience conforms to the human intuitive operation logic, which makes many people sigh like this after getting the iPhone 4 Apple Innovation. Why can the mobile phone still be made like this? Why can mobile phone animation be so smooth?
Just half a year after the release of such a historic product, Jobs was unable to continue to work due to illness, leaving the CEO to Tim Cook, who joined Apple in 1998. The day before Jobs died, Cook released the iPhone 4S.
Jobs’ story, in reality, stopped abruptly after the iPhone 4 product, drawing a rest symbol.
Jobs is actually a very real person, not a “god”. He also failed and was rubbed on the ground by his opponents of his time when he was young. The products he makes have never been perfect.
He is grumpy, paranoid, and even abandoned his daughter. Even if there is something wrong with his iPhone, Jobs did not admit it publicly.
However, in the decade of rapid development of mobile Internet and smartphones, Jobs has solidly used three products: iPod, iPad and iPhone, laying a solid foundation for Apple’s personal mobile electronics empire after the era of personal computers Apple Innovation.
On this basis, Apple’s software and hardware ecology continues to split, forming irreplaceable advantages of software and hardware integration. At first, there was no App Store on the iPhone, but today, the App Store has long been the soul of the iPhone.
03. Cook has created countless “firsts”. Why do some people still think it can’t work?
In a blink of an eye, Cook has been taking over Apple for ten years. Apple’s market value has doubled from $3000 billion, 8 times, and in August this year it exceeded $2.5 trillion, hitting 3 trillion.
Many people say Cook is an “excellent businessman”, while few people think Cook is a company leader and product designer comparable to Jobs Apple Innovation.
The total sales volume of iPhone 5S and iPhone 5c exceeds 1.5 billion, iPhone 6 and iPhone 6 Plus have been booked for 24 hours, and more than 1 million in three days, reaching the highest in iPhone history. .
iPhone 6 and iPhone 6 Plus sold a total of 2.2 billion times during their life cycle, becoming the best-selling iPhone and even the highest-selling smartphone in history.
The original Apple Watch sold 7 million yuan on the day of sale, which has exceeded the total historical sales of Android wearable devices at that time. In the second year of release, the AirPods series, its market share once exceeded 60%, and Apple has undoubtedly become the first brother of TWS headphones. .
What you see is these eye-catching sales data, and behind these sales volumes, the core pillar is still excellent product power.
iPhone 5S is equipped with the world’s first 64-bit mobile phone processor A7, and its Touch ID has spread fingerprint recognition to the entire smartphone industry for the first time Apple Innovation.
Although people frequently complain about the “bangs” of the iPhone, when the iPhone X was released, it presented users with a full screen almost “four sides of equal width” for the first time, and opened up a variety of “bangs” era of Android phones in full bloom.
Five years after Jobs died, Apple Watch and AirPods have opened the global wearable market. To this day, in the increasingly popular AIoT market, the Apple Watch and AirPods series The status of the product is still indisputable.
A watch can support heart rate monitoring and exercise health tracking and management. A pair of headphones can achieve extremely high internal structural precision, extremely low latency and user intuitive control. These abilities and experiences are far beyond similar products at the same time, and it can even be said that they have created a new category.
In terms of software, iOS 7 released in 2013 has flattened the fiction style, added control center, AirDrop, etc. Now it seems that these functions or designs are still Apple’s core competitiveness today and are optimized in continuous iterations Apple Innovation.
The interoperability function launched by iOS 8 realizes the continuity of Apple’s multi-device web browsing and officially enters the health field through HealthKit, and the launch of Swift’s open source programming language has further accelerated the development of Apple’s software ecology.
Last year, Apple brought the advantages of self-developed chips to the computer side, and the M1 chip completely “killed crazy” in the laptop and tablet markets, almost forming a dimension reduction blow. Apple’s action has also driven Google, Qualcomm, MediaTek and many other mobile chip manufacturers to challenge the desktop.
In the post-Jobs era, did Apple really not innovate? The answer is bound to be no. Apple innovation has never stopped.
And innovation, which you have to quantify, is actually relatively one-sided. No innovation is unimportant, and no innovation will never be surpassed.
Apple’s innovation has long been systematized, and it has been repeatedly proved effective over the past decade. From the perspective of the overall software and hardware ecology, Apple’s leadership is still beyond doubt.
So why, there are still always voices saying that Apple is “no innovation”? Perhaps it’s not Apple who walks too slowly, but that its opponents have become stronger. (Apple Steve Jobs Apple Innovation?)
There is no doubt that with the irresistible rise of China, China’s science and technology industry and manufacturing industry are developing at a high speed. Terminal manufacturing enterprises that grow up on such fertile soil actually have unique advantages, so they are naturally fast to catch up Apple Innovation.
When the iPhone 4, iPhone 5, iPhone 6 series crushed the whole industry, Xiaomi had just been established, Huawei had just completed the transformation of consumer-oriented mobile phone business, and OPPO and vivo had just entered the game. Whether it is China’s technology, capital or The perspective of the market is not mature enough.
Nowadays, the flagship aircraft launched by Chinese mobile phone manufacturers is already ahead of the iPhone in photography technology, charging technology, screen technology and even system functionality, and the gap with Apple is also narrowing in hardware collaboration, software ecology and other aspects.
Apple has never stopped innovating, but its opponents, as challengers, have obviously taken bigger steps and bolder. As the world’s largest consumer market, China’s consumer market has given these latecomers enough stage space to showcase their products and technologies and give them enough room to try and make mistakes. “Apple Innovation”
For each of our ordinary consumers, it is naturally a good thing for domestic manufacturers to gradually narrow the gap with overseas technology giants.
Jobs has never set foot on Chinese land in his life, and Cook came to China the year after taking office and stressed the importance of the Chinese market.
04. Can AR glasses and cars make Cook a perfect curtain call Apple Innovation?
In the face of all kinds of doubts, at least today, Apple is calm. Cook, as the “captain” who has been at the helm for ten years, may hand over the baton to the next person in two or three years.
At a time when the concept of meta-universe is booming, Apple may have been holding back a big move. Cook is unwilling to discuss the meta-universe, but he praises AR. Supply chain information also shows that Apple’s first AR glasses are already on the string.
Based on Apple’s AR software development platform, AR functions on iPhone, and LiDAR hardware layout in advance, we have reason to believe that Apple will definitely play a big game of chess in the AR field.
And what goes hand in hand with AR is Apple’s car-making plan.
Not long ago, Guo Mingqi, an analyst at Tianfeng Securities, predicted that Apple’s Apple Car would be launched in 2025, that is, four years, but for Apple, it was very difficult Apple Innovation.
Just yesterday, Doug Field, Apple’s fourth car project leader, resigned to join the traditional auto giant Ford, which is the fourth important personnel change in Apple’s auto project team since February this year.
Apple’s dream of building a car is still full of uncertainty.
It is unknown whether intelligent hardware will be unified in the future, but the interconnection and collaboration between hardware has become the general trend, and Apple’s ecology can bring huge imagination space.
Although Cook has released a number of innovative products during his tenure, it still seems that there is still a lack of a product that is “subversive”.
This subversiveness actually stems more from everyone’s expectations, because this company is called Apple, which has created countless possibilities.
05. Conclusion: Apple is still the same apple, but not (Apple Steve Jobs = Apple Innovation)
Looking back at the development history of Jobs and Apple, it is not difficult to see:
From 1976 to 1985, Jobs experienced a golden decade of entrepreneurship, built Mac computers and ushered in the era of personal computers. The decade after the millennium is the golden decade between Jobs and Apple. He started the decade of mobile interconnection terminals with three mobile terminals: iPod, iPhone and iPad.
2012-2021 is a new decade for Apple’s development in the post-Jobs era and Cook’s helm decade. Apple opened a new decade of personal wearable interconnected devices with Apple Watch and AirPods, and the market value soared nearly 9 fold.
So how will Apple define it in the next decade? Is it the meta-universe world tracted by AR/VR or the new decade of intelligent travel terminals led by Apple Car? Today’s apples leave us enough room for imagination.
Up to now, Apple’s innovation system has always been effective. Although Apple after Jobs has less edges and more calmness, it still leads the development of the industry in some key technical nodes. Apple production must be a boutique” is still the recognition of many people.
But today, Apple’s opponents, market environment and even the situation of major global countries have changed dramatically. Apple’s products often lag behind their competitors in terms of parameters and functions, and even the leadership in software and ecology is gradually shrinking.
There is no doubt that the challenges facing Apple are more difficult.
But in any case, people always have expectations for Apple. This expectation is like One More Thing at the end of Apple’s launch. Sometimes it may not be exciting enough, but it is always full of infinite possibilities. This may be Apple’s charm.