Augmented reality is revolutionizing online shopping, turning it into an immersive experience, like the metaverse.
The best part? You can test it yourself using your smartphone camera. A recent Snapchat study reveals that Gen Z are at the forefront of this technological leap, seeking interactive and personalized recommendations. The trend has already been adopted by brands in Brazil such as Magazine Luiza, Adidas, L’oreal, Estee Lauder, Renner, Calzedonia and Jacob & Co.
The report of Snapchat “Generation Z in 2022: culture, commerce and conversation in Brazil” shows that there are some key aspects of the boom in purchases of augmented reality.
Social distancing measures during the pandemic have accelerated the growth of e-commerce, and the lack of access to products in physical stores has led brands to implement technological solutions, such as virtual changing room experiences using augmented reality. Today, the reach is impressive: more than 100 million people around the world currently shop using augmented reality, according to data from Deloitte.
Play to earn was 2021 trend, what could wearn-to-earn dominate 2023?
At the forefront are adolescents and young people between 13 and 24 years old, digital natives who were born and grew up with technology at their fingertips, connected to the Internet. The Snapchat study shows that 93% are interested in using augmented reality for their purchases.
Furthermore, 80% of those surveyed believes that augmented reality will make their lives easier. This suggests that there are ample opportunities for augmented reality commerce to grow in Brazil in the coming years. Generation Z is already making the leap to adulthood and joining the economically active population. According to IBGE, 24% of the Brazilian population is made up of GenZs.
Not just glasses, but interactive experiences.
Augmented reality allows brands to offer online shopping experiences never seen before and this technology puts the consumer back at the center of the shopping experience. Anyone with access to a smartphone can interact, try and buy products using a lens simple. Snapchat report reveals that 90% of Gen Z’ers are interested in using AR glasses to try on makeup or clothes from their phones smart.
One of the most successful examples of recent times was Christian Dior launching its new B27 sneaker models and allowing Snapchatters to try them on from their cell phone camera using augmented reality. This lens generated 2.3 million organic visits, which boosted Dior’s website sales.
Music licenses will now be implemented on the blockchain
Create a direct connection between the brand and its audience.
But it’s not just about sales; there is no limit to what augmented reality can do. Developers and brands are increasingly creative in engaging with their audiences in unique, inspiring and fun ways.
To give you an idea of the scope, the study of Snapchat reports that 72% of Gen Z interact with brands digitally more now than before the pandemic.
For Max Rivera Global Commercial Expansion at Snap Inc., augmented reality has the power to enhance the environment around us and change the way we experience it.
“ What we are seeing is that what started as a fun way to communicate and share has become one of the most innovative tools that brands have at their disposal today. today to connect with your audiences. It is a new market for business and the companies that experience it are at the forefront”, he explains.
The ability to create connections is a quality highly valued by modern consumers. 65% of teens and young adults say that using augmented reality glasses or filtersallows them to feel more connected to brands.
A personalized shopping experience
One of the most surprising applications of augmented reality in commerce comes from makeup brands . Is there a more personalized shopping experience than trying on lipstick using your phone in selfie mode? This use of augmented reality is already being adopted by brands such as MAC, Kaja and Dior.
The latest Snapchat report highlights a characteristic trait among the young people of the Generation Z: they are not afraid of change and are willing to experiment, alter their traditions and modify aspects of their appearance or appearance .
To that end, they are 2.6 times more likely to buy from brands that offer immersive shopping experiences (for example, using AR). Additionally, they are 1.4 times more likely than Millennials and Gen Xers to use AR on social apps to help them shop.
The metaverse promises to enrich the job market
This is because 65% of Snapchat respondents say AR experiences feel more personal. In other words, a virtual “tester” of a product can make consumers confident enough to buy it.
It is a fact that commerce is changing, since Generation Z looks for social and fun experiences, even when shopping! 71% of young people say they are more likely to pay attention to an ad that incorporates augmented reality. Among the main brands that have joined this trend around the world are Nike, Gucci, Prada, Fendi, The North Face, Ralph Lauren and even McDonald’s.
An example of high engagement was American Eagle’s “pop-up store”, which digitized several pieces of their catalog, literally creating an online store that generated $2 million in sales. Snapchat data reveals the true reach of brands today: the use of augmented reality glasses in their application continues to increase, with more than 6 billion daily interactions and 200 million users from Snapchat worldwide.
Disclaimer: The information and/or opinions expressed in this article do not necessarily represent the views or the editorial line of WattPress. The information set forth herein should not be taken as financial advice or investment recommendation. All investment and commercial movement involve risks and it is the responsibility of each person to do their due research before making an investment decision.